Image Control: Lesson One

Google provides a free and useful tool for keeping tabs on what is said about you. It's called Google Alerts, and you'll find it here.

Set an Alert with your name as the key words. Set alerts using any and all names and nicknames by which you are known. To stay fully informed, set alerts for your business name, and any projects or groups with which you are intimately involved.

Now, on a daily basis, you will have a better idea of what, if anything, is being said across the web.

If it turns out to be less than flattering, there are ways of dealing with it. A one hour session on Policing Your Web Persona is available.

Otherwise, enjoy your reading and forward the good stuff to friends and family!